London (Antara)-hundreds of taxis in London United Kingdom known as "black cab" promote tourism Indonesia at the door and the body of the taxi with the installation of a variety of attractions such as the image of Borobudur Temple, Raja Ampat Papua and Bali Tanah Lot.
The Director of the Foreign Ministry of tourism marketing communications, Noviendi Makalam to Between London, Selas mentions at least 190 taxi that became an icon and is popular in London, United Kingdom promoting attractions in Indonesia.
The promotion of Indonesia with Wonderful body fitted in the cab for a month, two weeks before and two weeks after the implementation of the London WTM tourism exhibition which takes place at the Excel London Building 2-5 November, 2015.
In addition to promotion at the Tourism Ministry by taxi brand "Wonderful Indonesia," also advertise on BBC World News-shaped TV commercials as much as 477 TVC spot since September to December.
Video promotion lasts 30 seconds and 60 seconds featuring various beauty tourism in Indonesia since 26 September to December.
According to Noviendi Makalam, a Wonderful advertising Indonesia it was the efforts of the Ministry of Pariwisatan in increasing brand awareness in the eyes of society United Kingdom and 188 other countries who participate in WTM London attracting the eyes of foreign tourists visiting the city in one of the most sought after in the world.
Expected with incessant advertising Wonderful Indonesia both in business circles who participate in WTM London and also a Wonderful advertising Indonesia in official daily news letter WTM, the world was reminded there's a place that called Wonderful Indonesia.
A four-wheeled vehicle that is very unique with writing "Taxi" in the upper part is the typical vehicle of London, United Kingdom which is sometimes called the hackney carriage or black cab got immeasurable respect as one of the public facilities maintained its quality.
Good-looking required a fundamental knowledge of London, from the name of the street, restaurants, government offices, monuments, and churches and mosques.
The vehicle also became an icon of tourism in London were now "unified" with Indonesia's tourism. Here's how by attaching promotional tour "Wonderful Indonesia" at the door.
As many as 190 black cab that promote Wonderful Indonesia. Along with the writing, etched "Pure Paradise" at the side of the front of the taxi, then Wonderful Indonesia logo on the front door alongside Indonesia Tourism Official website address, www.indonesia.travel.
Complete with pictures of people surfing at the back door of the taxi.
Ministry of tourism seeks to capture wisatan in the United Kingdom is the second largest tourism exhibition in the World Tourism Market (WTM) 2015 which takes place at Excel London, United Kingdom building, from 2 to 5 November in many ways of which followed the exhibition and conduct promotions through the medium of taxi.
Moreover, Indonesia targets between as many as 200,000 tourists from the United Kingdom and is expected by doing the promotion through the media the taxi traveled the city of London will be achieved.
Taxi media promotion done in London that his target in addition to doing strengthening Indonesia's position in the world tourism industry scene through participation in WTM London.
The selected Imaging visualization on ads on hundreds of taxis is tourism in Indonesia that offers the promise of a warm place at once full of activities tailored to the interests and the Community market is the United Kingdom's characters tend to look for a vacation to warmer areas when the winter holidays.
Taxis are arranged so that many operate in areas that became the landmark of the city of London in the bustling tourist centres such as Oxford street, automatically attract the attention of prospective wisawatan to come to Indonesia.
Black cab so likeable for tourists to drive them around the city of London, the typical tourist loves black taxi. Every day, hundreds of tourists like to be photographed alongside a black taxi has the perfect shape and gaining a place in the hearts of tourists.